Privacy policy
Last updated: April 2, 2026
PureFuze operates this store and website, including all related information, content, features, tools, products, and services (the “Services”) to provide you with a seamless shopping experience. Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from the Services or otherwise communicate with us.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to personal information.
By using our Services, you acknowledge that you have read and understand this Privacy Policy.
Personal Information We Collect
“Personal information” means information that identifies or can reasonably be linked to you.
We may collect the following categories of personal information:
- Contact details (name, email, phone number, billing and shipping address)
- Payment and financial information (processed securely by payment providers)
- Account details (login credentials, preferences, settings)
- Order and transaction history
- Communications with us (support inquiries, messages)
- Device and technical data (IP address, browser, device type)
- Usage data (pages visited, interactions with our store)
We do not intentionally collect sensitive health or medical information. Any information you provide is used solely for order fulfillment, customer experience, and communication purposes.
How We Collect Information
We collect personal information:
- Directly from you (when you make a purchase, sign up, or contact us)
- Automatically (via cookies and similar technologies)
- From service providers (such as Shopify and payment processors)
- From marketing or business partners
How We Use Your Information
We use your personal information to:
Provide and Improve Our Services
- To process orders, fulfill purchases, ship products, manage accounts, and improve your shopping experience.
Subscriptions and Recurring Orders
- If you enroll in a subscription, we use your information to manage recurring billing, fulfill repeat orders, and provide account management features. Your payment details are securely handled by third-party payment processors and are not stored directly by PureFuze.
Marketing and Advertising
- To send promotional emails, SMS (if opted in), and show relevant ads based on your activity.
Security and Fraud Prevention
- To protect against fraud, unauthorized transactions, and misuse of our Services.
Customer Support
- To respond to inquiries and maintain communication with you.
Legal Compliance
- To comply with laws, enforce policies, and respond to legal requests.
How We Share Information
We may share your information with:
- Shopify and service providers (payments, shipping, analytics, hosting)
- Marketing and advertising partners (for ads and retargeting)
- Affiliates or business transfers (e.g., merger or sale)
- Legal authorities when required by law
These third parties use your information according to their own privacy policies.
Shopify Relationship
Our store is hosted by Shopify, which collects and processes personal data to operate and improve the platform.
Your information may be transferred internationally and processed by Shopify and its partners.
You can learn more here:
https://privacy.shopify.com
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve website functionality
- Analyze traffic and performance
- Personalize your experience
- Support advertising and retargeting
You can control cookies through your browser settings.
Your Rights
Depending on your location, you may have the right to:
- Access your personal information
- Request deletion
- Correct inaccurate data
- Receive a copy of your data
- Opt out of targeted advertising
You may also opt out of marketing emails at any time using the unsubscribe link.
To exercise your rights, contact us at:
hello@herpurefuze.com
Children’s Privacy
Our Services are not intended for individuals under the age of majority. We do not knowingly collect data from children.
Security and Data Retention
We take reasonable measures to protect your personal information. However, no system is completely secure.
We retain your information only as long as necessary to:
- Provide services
- Comply with legal obligations
- Resolve disputes
International Transfers
Your information may be stored and processed outside your country, including the United States.
We use recognized legal safeguards for international data transfers where required.
Changes to This Policy
We may update this Privacy Policy at any time. Updates will be posted on this page with a revised “Last updated” date.
Contact
If you have any questions or requests regarding this Privacy Policy, please contact us:
PureFuze
Email: hello@herpurefuze.com